08 Sep

The Top 2 Brazilian Jiu-Jitsu Books in The World

Do you know what books are the top sellers in the Brazilian Jiu-Jitsu category on Amazon today?

Above is the picture taken from the Amazon.com site:


What these two books have in common? They were written by two Brazilian Jiu-Jitsu black belt masters from the same BJJ association, the Ribeiro Jiu-Jitsu Association.

The Jiu-Jitsu University was written by my Sensei, Saulo Ribeiro, and the second one on the ranks, Mastering the 21 Immutable Principles of Brazilian Jiu-Jitsu, was written by me, Sensei Paulo Guillobel.

As a Matter of fact, Jiu-Jitsu University by sensei Saulo Ribeiro is the number one bestseller book in the BJJ category of all times.

I think it’s very interesting that both of these books were written by two black belts that consistently share ideas and techniques about BJJ with each other.

The lineage that each BJJ instructor in the world comes from matters. Depending on where they come from, they will influence others on their understanding of the essence of our art.

I’m always very thankful for the Gracie family for sharing Jiu-Jitsu with the world. But today Brazilian Jiu-Jitsu is way bigger than Gracie Jiu-Jitsu. There are many minds creating new ways of doing things every single day, however, the solid basics is what makes some instructors more knowledgeable than others.

When I wrote my book, I didn’t expect it to be such a big hit. My intention was to share some of my day-to-day knowledge and my observations to all BJJ enthusiasts.

Those were my personal experiences and my points of view. Also, it was a gathering of an array of information I’ve absorbed from my great Brazilian Jiu-Jitsu mentors.

My book is about principles; sensei Saulo’s book is about concepts and techniques. But one thing is for sure, somehow we’ve become the top two books in the world about BJJ, and that is something special.



15 Jun

4 Ways Martial Art Lessons Improve Your Child’s Focus

All Martial Art Lessons Help Improve Children’s Focus But Not All Martial Art Schools Have a Proven System to Improve Children’s Focus Like Guillobel Brazilian Jiu-Jitsu School in San Clemente.

Nowadays, with so many distractions, it’s getting harder and harder to get our children to pay attention to us (the parents), or completing their chores (I hope you are giving your child chores, but this is a subject for another blog).

Cell phones and IPads that provide us with pretty much all kinds of entertainment like movies, social media, text messaging, games, etc. Unfortunately, technology is contributing to this rising problem. There is even a new word for people that spend a lot of time looking down interacting with their smart devices, The “Smombies”.

Guess what? Your child might be becoming a Smombie. Scary right?

So what do you do if you’re a concerned parent?

A good number of parents are looking for ways to help their children focus more. For example, at my Martial Art School, this is a concern I hear from a lot of the parents. “Can you get my child to focus more?” “Can you turn my child into a good listener?” these are super common questions our instructors hear often.

And the answer is yes. At Guillobel Brazilian Jiu-Jitsu we teach our young students to exercise their focus right from the get-go. We believe successful people are very focused people, and we are always pursuing ways to instill these values into our student’s daily routines. This is so important to us that we have developed a system that works.

We teach the kids about “the 4 Focuses” to become a black belt. We use: “to become a black belt” because we’re in a martial art school, but you can use this at home for any goal that may be appealing to your child (ex.: “4 Focuses to become a successful baseball player).

What are the 4 focuses? You might be asking.

First, focus your ears. We teach our students the importance of listening to their parents, teachers, instructors, etc.

Second, focus your eyes. We teach our students that listening is not enough; they have to develop their eye contact. We even mention that their eyes should be focused like “laser beams”.

Third, focus your mind. We teach our young students that the first two focuses are very important, but without focusing on their mind, the first two won’t work. They have to think about what they are looking at and what they are listening to, and what it all means.

And last but not least, we talk about focusing on the body. The benefits of focusing the body and having good posture.

So now you’ve just learned some of the techniques to improve your child’ focus. I recommend you try them on your child, or, if you need extra support, you can always bring your child to our martial art lessons and let us help you.

By the way, we offer 2 free private martial art lessons to first-timers and a free uniform ($57). And we are currently offering a 30-day free trial as well.



14 Apr

Why Brazilian Jiu Jitsu is the best Self-Defense for Women


Amongst all martial arts, Brazilian Jiu-Jitsu is the most efficient form of self-defense for women. But let me tell you why.

Recently, Saddleback College TV interviewed me on the subject of martial arts for women. The hostess asked me why I started Brazilian Jiu-Jitsu and why I think Brazilian Jiu-Jitsu is the best martial arts for women.

My personal opinion is that women should be training martial arts more than men.

Most men consider women a fragile gender; therefore, some men take advantage of this by using their dominant strength to physically attack women. Surprisingly most women are still relying on their male companion to defend them. But who will defend these women from them?

According to

the national statistics, 1 out of 6 women will be sexually assaulted within their lifetime. Approximately 2/3 of sexual assaults were committed by someone known to the victim. Of those, 38% is from a friend or acquaintance, 28% from an intimate, and 7% from a relative.

These are alarming numbers, and let’s also consider that sexual assault is one of the most unreported crimes with 60% of

cases unreported to the police.

So, This is one of the reasons that makes me believe that every woman must know some form of self-defense. Besides sexual assault, there is also domestic violence, kidnapping, and mugging.

Now… why do I believe BJJ is the best self-defense for women?

Actually, there is not only one reason. There are many.

First, when a man attacks a woman, the male attacker rarely uses any kind of striking. Instead, the attacker uses grabbing, throwing and possibly tries to choke the victim, which we call “hands-on” attack.

Coincidently, Brazilian Jiu-Jitsu is the only martial art that addresses 100% of these kinds of attacks. No other martial art in the world, besides BJJ will provide women the tools to defend themselves when thrown on the ground, grabbed or being choked.

Secondly, other martial arts like Krav Maga, claim to teach women “effective real street fighting techniques” to defend themselves in those situations. They teach women how to hit the attacker on the nose, or strike the attackers genitalia, etc. It looks cool but the problem is these martial arts styles cannot prove that these kinds of

defenses will work in a real self-defense situation. Imagine during every Krav Maga training session you would actually break your partner’s nose or strike their genitalia to see if the technique works. Soon you would hurt all of your teammates and deprive them of ever having kids again.

I’ve been in real street fights before, and I can assure you that the chances that a woman will stop an attacker by using any of these techniques including strikes are close to none. Quite the contrary, by using these techniques they will only aggravate the situation making the attacker angrier and more aggressive.

If you have ever been in a real fight you should know that the adrenaline masquerades most of the physical pain someone can cause with these techniques, allowing the attacker to go on with his fight.

I’m very concerned about these kinds of false claims. The life or even the virtue of every woman is in danger if they rely on a weak method of self-defense against attacks like sexual assault, domestic violence or even kidnapping.

At Guillobel Brazilian Jiu-Jitsu Women’s Self-Defense program in San Clemente, our students do real sparring training where their partners are trying to grab, choke, throw and use many other ways of attacking. We even have gun and knife defenses.

At Guillobel Brazilian Jiu-Jitsu San Clemente, our students learn how to choke a man unconscious, how to break their opponents’ arms, hands, knees, ankles, and shoulders. And we do all that without hurting any of our training partners.

How is that possible?

In Brazilian Jiu-Jitsu we have techniques called “submission holds”. When a student gets another student in a submission hold like a choke or an arm-bar, the victim is instructed to tap out three times to let their partner know that they are giving up; therefore, keeping the class a safe environment.

So now, I have a question for you. What do you think is more effective for women, striking their attacker with a small window of hitting the right spot to stop the attacker in his tracks, or choking the attacker unconscious… or break his arm… or wrist or knee?

I think common sense can answer this question for you.


Above all, if you are a woman, you should give yourself a chance to at least counter-attack. Guillobel Brazilian Jiu-Jitsu is now offering a 30-day free trial in case you want to try us out and let us prove to you how efficient our method of self-defense is.


Jiu Jitsu for Self Defense

03 Mar

Guillobel BJJ Academy Wins Best Martial Arts Dojo of San Clemente Again

This is the second year in a row that Guillobel Brazilian Jiu-Jitsu Dojo wins the title of the best martial arts studio in San Clemente.

This was the 10th Annual Best of San Clemente People’s Choice Ole Awards ran by SC Times (Number one local newspaper in town). Also the third year since they added the Best Martial Arts Studio category.

Also running  for Best Martial Arts Studio in San Clemente were other Dojos like USSD, Gracie Barra and Sun Rise Taekwondo, just to mention a few.

During an interview for San Clemente Times, the reporter asked me why

I thought my Dojo was awarded the best martial arts school in town for two years in a row. I responded by saying that I believed it was the love and care we give to our students. There is not one day that I get out of bed not thinking about how I can help my students get the most out of my program.

At Guillobel Brazilian Jiu-Jitsu Dojo, we consider our students and their families part of our family. I want them to succeed as much as I want my own children to succeed. I want them to feel confident about themselves and be able to grow as a person.

But one thing I didn’t mention in the interview was all the hard work my staff and I put into making our school the best in the area.

So, if you are not familiar with our Brazilian Jiu-Jitsu program and want to

give us a try, you are always welcome. And you can also take advantage of our 30-day free trial (go to the home page for more information)



07 Jan

Sensei Paulo Guillobel At ESPN 1700 Live Radio Show

A few months ago, ESPN 1700 Live Radio Show, Real Talk San Diego, invited me to talk about martial arts and business.

It was a great experience for me. Because I’m Brazilian, English is my second language. I

had to go on a live radio show, where people would be paying attention to what and how I was going to say things.

I accepted the “challenge”. It was a wonderful chance to spread the word. To tell people how Guillobel Brazilian Jiu-Jitsu could help them, and that it’s something for everyone.

On the live show, hosts Henry Evans and Chris Martinez, asked me a question about how I started. They also ask me how I run my martial arts business in San Clemente, and about my daily routine.

I told them the real reason I

started training Brazilian Jiu-Jitsu, and why I’ve chosen BJJ instead of other martial art styles.

You can watch part of this interview at this video below.




29 Oct

Guillobel San Clemente Martial Arts latest News

Last Wednesday, I was on Budo Videos’ live interview video podcast called, “This Week In BJJ.” This Week in BJJ is the world’s first live weekly video podcast, where Budo Jake (The Host) interviews the greatest names in the sport of Brazilian Jiu-Jitsu. Here is a list of some of the BJJ fighters interviewed on this show: Saulo and Xande Ribeiro, Andre Galvao, Marcus “Buchecha” Almeida, and many more.

It was

nice to be in a show that hosted fighters of this caliber. You can watch my episode here.

Video Part 2

Our Martial Arts School results at Jiu-Jitsu World League San Diego

October 17, our Kids Competition Team went to San Diego, California, to compete at the Jiu-Jitsu World League. They did really well, bringing back to San Clemente three gold medals, one silver and two bronze, out of 10 competitors. Tanner, Carter and Samuel took first place, Shane took

second, and Alec and Colby took third. Aiden, Liam, Brian and Rock didn’t make it into the semifinals, but we are proud of them anyways.

Kids JJ league 1

san clemente kids bjj competition

Guillobel BJJ Academy San Clemente Celebrating Halloween

On October 28 & 29, to celebrate Halloween, we turned all of our Kids Martial Arts classes into Halloween costume classes. Our students came to their classes wearing their Halloween costumes. It’s been a lot of fun. See the pictures below.

san clemente martial arts halloween

Kids Martial arts halloween

06 Oct

Ribeiro Jiu-Jitsu Took First Place at the World Master Jiu-Jitsu IBJJF Championship 2015

Las Vegas, September 26. It was the final day of the World Master Jiu-Jitsu IBJJF Championship 2015, where all the black belts and brown belts were fighting their final matches.

The Brazilian Jiu-Jitsu Masters is a tournament for martial artists 30 years of age and older. It’s for both genders (male and female). The World Master Jiu-Jitsu IBJJF Championship is a yearly tournament where the best masters in the world show up to compete for the title. This year, it wasn’t any different. It was a two-day sold-out tournament.

Our Ribeiro Team started winning at both genders on the last day of the event, and after the higher ranks took the stage (Sensei Saulo Ribeiro, Paulo Guillobel, Jorge Brito, Brian Mendez, etc), team Ribeiro finished the tournament in the first place. It was a long two days with a lot of sweat and tears, but in the end, all Ribeiro competitors felt that they contributed to the extraordinary result.

At the end of the day, our Ribeiro Team representatives stepped onto the first place position of the podium to receive the First Place Female Team trophy and the First Place Male Team trophy. It was a very emotional moment because the Ribeiro Association was also celebrating its 20th Anniversary. Sensei Saulo was very proud of his team’s accomplishment.

But then… a couple of days later… the drama started. After awarding the Ribeiro Team with the first place trophies of both, male and female, divisions, IBJJF, which it is run by members of Gracie Barra Team, switched the male first place final results, claiming that Ribeiro and Gracie Barra scored the same amount of points. As I’m writing this blog, we haven’t heard from any IBJJF representative to explain the reason for the recount.

So until now, our team holds both trophies at its headquarters in San Diego, but on the IBJJF website shows otherwise. For an unknown reason, Ribeiro Team lost points. I’ll keep you posted when I find out more details about this crazy turn of facts.


How Competing In Martial Arts Can Help Your Life

17 Aug

Paulo Guillobel of San Clemente Promoted to 5th Degree BJJ Black Belt

On August 12, 2015, at my Martial Arts studio in San Clemente, I had the honor to get a visit from the 5 Time World champion and Brazilian Jiu-Jitsu Hall of Fame, Saulo Ribeiro. The reason of this visit was to promote me, Paulo Guillobel, to 5th Degree BJJ black belt.

Just so you know… it takes 19 years of being an active black belt to become a Brazilian Jiu Jitsu 5th degree black belt, according to IBJJF (International Brazilian Jiu-Jitsu Federation). It took me 8 years to be promoted to black belt, and now, 19 years later, I’ve been promoted to the 5th degree.

Basically, we have to learn how to be patient to get promoted in Brazilian Jiu-Jitsu, which I think is one of the most valuable lessons we learn. Other styles of martial arts, like Karate or Tae Kwon Do, promote their students really fast to the black belt. Some people might like that, but others like me don’t; I think it is worth the wait to become a master in martial arts.

But back to August 12…

Sensei Saulo Ribeiro also taught an amazing class pushing everyone hard and showing his philosophy that made him so accomplished in Jiu-Jitsu. The energy in the Dojo was incredible! After the class, he closed with a great speech and said really kind words about me, which made the moment even more special to my students and me.

We had a good show of students (who I rather call, “Members of the Guillobel and Ribeiro Family). They came to celebrate with us and give their support. Obviously it was a very emotional moment, which I’ll remember for the rest of my life.

Now as a 5th degree black belt, I joined a really select group of Brazilian Jiu-Jitsu instructors in the world. Here in San Clemente, I became by far the highest ranked black belt, and that makes me very proud.

If you still don’t know how it feels to be a member of the Guillobel/Ribeiro family, give us a call (949) 366-2107 or come visit us at 621 N El Camino Real, San Clemente, California.


11 Aug

Guillobel Jiu Jitsu Martial Arts Demonstration at San Clemente Ocean Festival


Guillobel Brazilian Jiu-Jitsu participated at the annual San Clemente Ocean Festival last weekend and gave a demonstration of the art, and self-defense aspects that make BJJ an effective martial art.

The demonstration began with the kids showing training and self-defense techniques. Some of the kids have been long-time students. Some of the students were new. It was really awesome to see how both group of kids have grown into confident, jiu-jitsu fighters. At one time, some of these students used to be intimidated to step on the mat, and now they’re showing crowds of people the art of BJJ and how it can help one defend them self against an attacker.   These students show what kind of confidence jiu-jitsu can bring into your life.

There was also a woman’s self-defense demonstration, showing how jiu-jitsu truly empowers people by skill and not by whether they are strong or weak, a man or woman. The women’s demonstration entailed how a street attack may happen, especially if the person is bigger and/or stronger. The crowd really enjoyed both parts of the demonstration.   Brazilian jiu-jitsu is a technical martial art that is associated mostly with MMA these days, and to see the kids and women’s jiu-jitsu get the attention it did was refreshing.

Lastly, Sensei Paulo Guillobel and Sensei Andre Lucic gave a fluid, grassroots demonstration of the self-defense aspects of jiu-jitsu (attacked from behind; attacked with

a gun; a knife, etc.).  The crowd loved it. It was fun to watch two longtime black belts from Brazil demonstrate a two thousand year-old traditional martial art in the beautiful beach village of San Clemente.

Being able to practice and train in San Clemente is a privilege. Ocean living and Brazilian Jiu-Jitsu go hand-in-hand at Guillobel Martial Arts and Self-Defense. Many of the people at the gym surf and overall enjoy ocean living. Jiu-Jitsu has only augmented our experience with the ocean; training BJJ is conducive to an outdoors lifestyle. What makes us stronger in the gym, makes us stronger for everything else we want to do. Jiu-jitsu makes you stronger, more flexible, improves cardio and reaction time.

For Guillobel Brazilian Jiu-Jitsu, it’s about getting better each day. That’s what we do at the gym. If there is something at the Ocean Festival we tried to get across, it was that. Are you looking for place that makes you better? Are you looking for a place to improve and build your personal character? Do you want to learn self-defense? Get in better shape? Develop better habits? Learn how to cope with stress? Jiu-jitsu can remedy these problems.  If nothing else, come make some friends and be part of the community. If jiu-jitsu can make one person better, imagine what it can do for many. Come to our gym, we’ll make you family.

11 Jun

Guillobel’s New Martial Arts Book about Brazilian Jiu-Jitsu Principles

Paulo Guillobel, founder of Guillobel Brazilian Jiu-Jitsu San Clemente, just released his new martial arts book, “Mastering The 21 Immutable Principles of Brazilian Jiu-Jitsu” – The Ultimate Handbook for Brazilian Jiu-Jitsu Students.

“This book is a one of a kind, laying out the top fundamental principles of Brazilian Jiu-Jitsu, the reasoning behind the techniques… and it’s the only Brazilian Jiu Jitsu book written by a Brazilian with more than 27 years of BJJ training.” Says Paulo Guillobel.

“It’s taken me almost 2 years observing and taking notes on great black belts fighting and teaching styles, my students mistakes, and my own experiments, to gather all the information written in this book. Every answer, analogy and examples I’ve given during my classes, I went home running to write about them.”

“This is a proud moment for me, it feels like I have given birth to a child. I hope Brazilian Jiu-Jitsu students and martial artists of all styles can benefit from this book. Mastering Brazilian Jiu-Jitsu can directly help us find a more peaceful life and the mastery of ourselves.”

Mastering The 21 Immutable Principles Of Brazilian Jiu-Jitsu is already selling on Amazon.com and some other bookstores around the country.

Luca Atalla, the Vice President and former Chief Editor of Gracie Magazine, beautifully describes this book, “On ‘Mastering The 21 Immutable Principles Of Brazilian Jiu-Jitsu’, Paulo Guillobel wears a hat of a

scholar and proves that, in more than 26 years of practicing, he has not only trained, taught and competed at high level, but most important of all, has studied the art thoroughly. Every student, teacher and master will surely take advantage of the knowledge carefully organized in this book. This is by far the best Jiu-Jitsu book I ever read.”

Sensei Paulo Guillobel’s book also comes with a link to a Free Bonus website with more than 20 video tutorials to help readers better understand the principles written in this book.

To get your copy of Mastering The 21 Immutable Principles Of Brazilian Jiu-Jitsu and GET ACCESS to the FREE BONUS tutorial videosClick on this button below.