03 Mar

Guillobel BJJ Academy Wins Best Martial Arts Dojo of San Clemente Again

This is the second year in a row that Guillobel Brazilian Jiu-Jitsu Dojo wins the title of the best martial arts studio in San Clemente.

This was the 10th Annual Best of San Clemente People’s Choice Ole Awards ran by SC Times (Number one local newspaper in town). Also the third year since they added the Best Martial Arts Studio category.

Also running  for Best Martial Arts Studio in San Clemente were other Dojos like USSD, Gracie Barra and Sun Rise Taekwondo, just to mention a few.

During an interview for San Clemente Times, the reporter asked me why

I thought my Dojo was awarded the best martial arts school in town for two years in a row. I responded by saying that I believed it was the love and care we give to our students. There is not one day that I get out of bed not thinking about how I can help my students get the most out of my program.

At Guillobel Brazilian Jiu-Jitsu Dojo, we consider our students and their families part of our family. I want them to succeed as much as I want my own children to succeed. I want them to feel confident about themselves and be able to grow as a person.

But one thing I didn’t mention in the interview was all the hard work my staff and I put into making our school the best in the area.

So, if you are not familiar with our Brazilian Jiu-Jitsu program and want to

give us a try, you are always welcome. And you can also take advantage of our 30-day free trial (go to the home page for more information)



07 Jan

Sensei Paulo Guillobel At ESPN 1700 Live Radio Show

A few months ago, ESPN 1700 Live Radio Show, Real Talk San Diego, invited me to talk about martial arts and business.

It was a great experience for me. Because I’m Brazilian, English is my second language. I

had to go on a live radio show, where people would be paying attention to what and how I was going to say things.

I accepted the “challenge”. It was a wonderful chance to spread the word. To tell people how Guillobel Brazilian Jiu-Jitsu could help them, and that it’s something for everyone.

On the live show, hosts Henry Evans and Chris Martinez, asked me a question about how I started. They also ask me how I run my martial arts business in San Clemente, and about my daily routine.

I told them the real reason I

started training Brazilian Jiu-Jitsu, and why I’ve chosen BJJ instead of other martial art styles.

You can watch part of this interview at this video below.




29 Oct

Guillobel San Clemente Martial Arts latest News

Last Wednesday, I was on Budo Videos’ live interview video podcast called, “This Week In BJJ.” This Week in BJJ is the world’s first live weekly video podcast, where Budo Jake (The Host) interviews the greatest names in the sport of Brazilian Jiu-Jitsu. Here is a list of some of the BJJ fighters interviewed on this show: Saulo and Xande Ribeiro, Andre Galvao, Marcus “Buchecha” Almeida, and many more.

It was

nice to be in a show that hosted fighters of this caliber. You can watch my episode here.

Video Part 2

Our Martial Arts School results at Jiu-Jitsu World League San Diego

October 17, our Kids Competition Team went to San Diego, California, to compete at the Jiu-Jitsu World League. They did really well, bringing back to San Clemente three gold medals, one silver and two bronze, out of 10 competitors. Tanner, Carter and Samuel took first place, Shane took

second, and Alec and Colby took third. Aiden, Liam, Brian and Rock didn’t make it into the semifinals, but we are proud of them anyways.

Kids JJ league 1

san clemente kids bjj competition

Guillobel BJJ Academy San Clemente Celebrating Halloween

On October 28 & 29, to celebrate Halloween, we turned all of our Kids Martial Arts classes into Halloween costume classes. Our students came to their classes wearing their Halloween costumes. It’s been a lot of fun. See the pictures below.

san clemente martial arts halloween

Kids Martial arts halloween

06 Oct

Ribeiro Jiu-Jitsu Took First Place at the World Master Jiu-Jitsu IBJJF Championship 2015

Las Vegas, September 26. It was the final day of the World Master Jiu-Jitsu IBJJF Championship 2015, where all the black belts and brown belts were fighting their final matches.

The Brazilian Jiu-Jitsu Masters is a tournament for martial artists 30 years of age and older. It’s for both genders (male and female). The World Master Jiu-Jitsu IBJJF Championship is a yearly tournament where the best masters in the world show up to compete for the title. This year, it wasn’t any different. It was a two-day sold-out tournament.

Our Ribeiro Team started winning at both genders on the last day of the event, and after the higher ranks took the stage (Sensei Saulo Ribeiro, Paulo Guillobel, Jorge Brito, Brian Mendez, etc), team Ribeiro finished the tournament in the first place. It was a long two days with a lot of sweat and tears, but in the end, all Ribeiro competitors felt that they contributed to the extraordinary result.

At the end of the day, our Ribeiro Team representatives stepped onto the first place position of the podium to receive the First Place Female Team trophy and the First Place Male Team trophy. It was a very emotional moment because the Ribeiro Association was also celebrating its 20th Anniversary. Sensei Saulo was very proud of his team’s accomplishment.

But then… a couple of days later… the drama started. After awarding the Ribeiro Team with the first place trophies of both, male and female, divisions, IBJJF, which it is run by members of Gracie Barra Team, switched the male first place final results, claiming that Ribeiro and Gracie Barra scored the same amount of points. As I’m writing this blog, we haven’t heard from any IBJJF representative to explain the reason for the recount.

So until now, our team holds both trophies at its headquarters in San Diego, but on the IBJJF website shows otherwise. For an unknown reason, Ribeiro Team lost points. I’ll keep you posted when I find out more details about this crazy turn of facts.


How Competing In Martial Arts Can Help Your Life

17 Aug

Paulo Guillobel of San Clemente Promoted to 5th Degree BJJ Black Belt

On August 12, 2015, at my Martial Arts studio in San Clemente, I had the honor to get a visit from the 5 Time World champion and Brazilian Jiu-Jitsu Hall of Fame, Saulo Ribeiro. The reason of this visit was to promote me, Paulo Guillobel, to 5th Degree BJJ black belt.

Just so you know… it takes 19 years of being an active black belt to become a Brazilian Jiu Jitsu 5th degree black belt, according to IBJJF (International Brazilian Jiu-Jitsu Federation). It took me 8 years to be promoted to black belt, and now, 19 years later, I’ve been promoted to the 5th degree.

Basically, we have to learn how to be patient to get promoted in Brazilian Jiu-Jitsu, which I think is one of the most valuable lessons we learn. Other styles of martial arts, like Karate or Tae Kwon Do, promote their students really fast to the black belt. Some people might like that, but others like me don’t; I think it is worth the wait to become a master in martial arts.

But back to August 12…

Sensei Saulo Ribeiro also taught an amazing class pushing everyone hard and showing his philosophy that made him so accomplished in Jiu-Jitsu. The energy in the Dojo was incredible! After the class, he closed with a great speech and said really kind words about me, which made the moment even more special to my students and me.

We had a good show of students (who I rather call, “Members of the Guillobel and Ribeiro Family). They came to celebrate with us and give their support. Obviously it was a very emotional moment, which I’ll remember for the rest of my life.

Now as a 5th degree black belt, I joined a really select group of Brazilian Jiu-Jitsu instructors in the world. Here in San Clemente, I became by far the highest ranked black belt, and that makes me very proud.

If you still don’t know how it feels to be a member of the Guillobel/Ribeiro family, give us a call (949) 366-2107 or come visit us at 621 N El Camino Real, San Clemente, California.


11 Aug

Guillobel Jiu Jitsu Martial Arts Demonstration at San Clemente Ocean Festival


Guillobel Brazilian Jiu-Jitsu participated at the annual San Clemente Ocean Festival last weekend and gave a demonstration of the art, and self-defense aspects that make BJJ an effective martial art.

The demonstration began with the kids showing training and self-defense techniques. Some of the kids have been long-time students. Some of the students were new. It was really awesome to see how both group of kids have grown into confident, jiu-jitsu fighters. At one time, some of these students used to be intimidated to step on the mat, and now they’re showing crowds of people the art of BJJ and how it can help one defend them self against an attacker.   These students show what kind of confidence jiu-jitsu can bring into your life.

There was also a woman’s self-defense demonstration, showing how jiu-jitsu truly empowers people by skill and not by whether they are strong or weak, a man or woman. The women’s demonstration entailed how a street attack may happen, especially if the person is bigger and/or stronger. The crowd really enjoyed both parts of the demonstration.   Brazilian jiu-jitsu is a technical martial art that is associated mostly with MMA these days, and to see the kids and women’s jiu-jitsu get the attention it did was refreshing.

Lastly, Sensei Paulo Guillobel and Sensei Andre Lucic gave a fluid, grassroots demonstration of the self-defense aspects of jiu-jitsu (attacked from behind; attacked with

a gun; a knife, etc.).  The crowd loved it. It was fun to watch two longtime black belts from Brazil demonstrate a two thousand year-old traditional martial art in the beautiful beach village of San Clemente.

Being able to practice and train in San Clemente is a privilege. Ocean living and Brazilian Jiu-Jitsu go hand-in-hand at Guillobel Martial Arts and Self-Defense. Many of the people at the gym surf and overall enjoy ocean living. Jiu-Jitsu has only augmented our experience with the ocean; training BJJ is conducive to an outdoors lifestyle. What makes us stronger in the gym, makes us stronger for everything else we want to do. Jiu-jitsu makes you stronger, more flexible, improves cardio and reaction time.

For Guillobel Brazilian Jiu-Jitsu, it’s about getting better each day. That’s what we do at the gym. If there is something at the Ocean Festival we tried to get across, it was that. Are you looking for place that makes you better? Are you looking for a place to improve and build your personal character? Do you want to learn self-defense? Get in better shape? Develop better habits? Learn how to cope with stress? Jiu-jitsu can remedy these problems.  If nothing else, come make some friends and be part of the community. If jiu-jitsu can make one person better, imagine what it can do for many. Come to our gym, we’ll make you family.

11 Jun

Guillobel’s New Martial Arts Book about Brazilian Jiu-Jitsu Principles

Paulo Guillobel, founder of Guillobel Brazilian Jiu-Jitsu San Clemente, just released his new martial arts book, “Mastering The 21 Immutable Principles of Brazilian Jiu-Jitsu” – The Ultimate Handbook for Brazilian Jiu-Jitsu Students.

“This book is a one of a kind, laying out the top fundamental principles of Brazilian Jiu-Jitsu, the reasoning behind the techniques… and it’s the only Brazilian Jiu Jitsu book written by a Brazilian with more than 27 years of BJJ training.” Says Paulo Guillobel.

“It’s taken me almost 2 years observing and taking notes on great black belts fighting and teaching styles, my students mistakes, and my own experiments, to gather all the information written in this book. Every answer, analogy and examples I’ve given during my classes, I went home running to write about them.”

“This is a proud moment for me, it feels like I have given birth to a child. I hope Brazilian Jiu-Jitsu students and martial artists of all styles can benefit from this book. Mastering Brazilian Jiu-Jitsu can directly help us find a more peaceful life and the mastery of ourselves.”

Mastering The 21 Immutable Principles Of Brazilian Jiu-Jitsu is already selling on Amazon.com and some other bookstores around the country.

Luca Atalla, the Vice President and former Chief Editor of Gracie Magazine, beautifully describes this book, “On ‘Mastering The 21 Immutable Principles Of Brazilian Jiu-Jitsu’, Paulo Guillobel wears a hat of a

scholar and proves that, in more than 26 years of practicing, he has not only trained, taught and competed at high level, but most important of all, has studied the art thoroughly. Every student, teacher and master will surely take advantage of the knowledge carefully organized in this book. This is by far the best Jiu-Jitsu book I ever read.”

Sensei Paulo Guillobel’s book also comes with a link to a Free Bonus website with more than 20 video tutorials to help readers better understand the principles written in this book.

To get your copy of Mastering The 21 Immutable Principles Of Brazilian Jiu-Jitsu and GET ACCESS to the FREE BONUS tutorial videosClick on this button below.


17 May

Saulo Ribeiro’s BJJ Library Challenge One – First Episode

The BJJ Library Challenge is a one-of-a-kind martial arts show, where six Brazilian Jiu-Jitsu black belts from around the world were chosen to fight against each other for a chance to win a money Prize and fight the six time world champion Xande Ribeiro in a no time limit match.

These BJJ fighters traveled to  San Diego to stay together in a hostel, train (together under the supervision of the Hall of Fame, Sensei Saulo Ribeiro), and compete against each other in this round-robin tournament with a complete unique set of rules.

Sensei Paulo Guillobel, the head instructor of Guillobel Brazilian Jiu jitsu San Clemente, had the honor to be invited by Saulo Ribeiro to be the main referee and help him develop the new rules for this challenge. These new rules were what differentiated this tournament from any other BJJ tournament in the world. They were made to bring back the dynamic and intensity of a real fight, and to reward the athletes that go for the submission holds.

The final result was a combination of great matches and many submission holds. But the BJJ Library Challenge was not only about the Brazilian Jiu Jitsu matches. It was full of other special challenges aimed to bring out the athletes’ mental, physical and technical strengths. It was also about showing a little bit of our martial art’s culture and life style.

To watch the first episode of BJJ Library Challenge, click on the video above.

27 Apr

Woman Representing San Clemente Wins Martial Arts Tournament

Last Sunday, April 26, Jackie First, a martial arts student from Guillobel Brazilian Jiu Jitsu Dojo in San Clemente, won her first martial arts tournament.

This tournament was the Southern California’s famous, Copa Pacifica, hosted by Sensei Cleber Luciano.

But before we get into the details of her amazing performance at the women’s division, let’s take a look at her journey until this tournament.

Jackie started training Brazilian Jiu-Jitsu for

the same reasons most women do, because she wanted to feel more confident and wanted to know how to defend herself if attacked by a man. As she mentioned, “I chose Brazilian Jiu-Jitsu because I want to feel safe, comfortable and confident in any situation or environment  whenever I am, whomever I am with, and especially when I am by myself. I was apprehensive to try Jiu-jitsu at first, but soon found an appreciation for the movements, concepts and philosophies.”

 She started training a couple years ago at OCJJ in Lake Forest, but for personal reasons she had to stop for almost 2 years. One day a conversation arose between Jackie and one of our Guillobel BJJ students, she decided to try out our school.

She joined our Dojo as a blue belt (second belt in the BJJ adult rank system), and at first, she was a little rusty (Like most people that take a break from martial arts), but I could see she had a good foundation.

After 6 months of her training with me, I asked her if she would be interested in competing Brazilian Jiu-Jitsu tournaments. She said she thought she wasn’t ready, but I knew that was not the issue, it was because she was afraid of the experience.

We all have fears, and my role, as a martial arts instructor, is to help my students overcome their fears. Fear of fighting at tournaments is a big one, because it is beyond that. It involves many other fears infused together and also a low self-esteem issue.

I didn’t force her to compete,

if she ever wanted to, it had to come from her. And one day, finally it happened, she decided to compete. The tournament of her choice was… the biggest BJJ tournament in the world, the IBJJF World Championship. Pretty bold huh!

She was very nervous (completely normal), but even though, she won two fights and lost her third. After this tournament, I thought two things could possibly happen: she would train harder to do better at the next tournament, or she would lose her motivation to compete. She did the latest.

But my goal as an instructor is to help her find her self-confidence, not only for competing martial arts tournaments (because this is only one little challenge), but also for her personal life. I knew if she overcomes this challenge, it would help her overcome other challenges as well.

To make the long story short, almost one year later, she decided to compete again and she lost at her first fight. However, this time was different, she came back to the dojo eager to train harder. Something in her had changed, this time she wanted to continue trying until she wins.

As I mentioned on the first paragraph, one day before the day I’m writing this blog, her perseverance paid off, she won her first gold medal. She put an amazing performance, winning both matches by her adversaries’ submission.

*You can watch her final match by clicking the video on this blog.

Her story doesn’t end here, and it’s just one of many I’ve seen from my students along the years. That’s why I know my martial arts program can transform people’s lives. Come experience yourself, if you haven’t yet, here is our number: (949) 366-2107


23 Jan

Guillobel BJJ Was Voted The Best Martial Arts School In San Clemente

SC Ole Award Pic

Every year, SC Times, which is our San Clemente local magazine, publishes what they call, The Best of San Clemente People’s Choice Ole Awards”. The magazine runs a vote on all business and recreational categories, and the community of San Clemente casts its votes.

This year was the 9th award and the second time they had the best martial arts studio category. Guillobel Brazilian Jujitsu

was honored as the Best amongst all Martial Arts Studios in San Clemente, winning a very competitive category in our community.

Before the release of the “Best of San Clemente” issue, Sensei Paulo Guillobel received a call from SC Times asking him why he thought his martial arts school was voted the best, and he said, “I believe we were voted the Best Martial Arts school in San Clemente because we treat

each one of our students as part of our family and we are always willing to go the extra mile to

help them achieve their goals. And this is what Guillobel BJJ Academy stands for: caring for its students…”

“People come to train Brazilian Jiu-Jitsu at Guillobel Academy for many reasons, but once they become a part of it, they discover that now they belong to a very united family, where people support each other and treat each other with respect and camaraderie…”

“We are different. We are not a business. We are a fellowship with similar passions and goals, and we all love martial arts and San Clemente.”

Guillobel Brazilian Jiu-Jitsu is thankful to our community, students and their families for supporting us and voting. Also we thank SC Times for putting this award together and recognizing all the businesses and all the people that give their best to this community year after year.

To read the SC Times online version of the Best of San Clemente,

you can go to this link http://www.sanclementetimes.com/